Resists Wrinkles - Wool springs back quickly

Resists soiling - Because the fiber is complex

Wool is Durable - Multi-part fiber resists wear

Repels Moisture - Fiber sheds water

Retains Shape - Resilient fibers return to size

Resists Flames - Fibers will not support combustion

Wool is comfortable in all seasons - Keeps layer of air next to skin 

• Naturally stain resistant. Wool repels liquids, which is what most stains come from.

• Naturally flame resistant. Wool fibers will not ignite if exposed to flames and they self extinguish quickly.

• Better air quality. Wool carpet does not contain any toxic chemicals. The fibers can also hold dust particles until they have been vacuumed, which results in less dust in the air. Wool carpet can help purify the air by absorbing pollutants, according to a study by the Wool Research of New Zealand.

• Durable. Because of the natural resiliency of wool, wool carpets can hold their shape and fresh look longer than other types of carpet. When stretched or crushed, they bounce back to their original shape. Synthetic fibers lose their shape more quickly. Synthetic fibers flatten, wear in high-traffic areas, wear under furniture, or pill.

• Wool carpets are soft and luxurious.

• When properly taken care of, wool carpet can last over 10 years or more.

• Biodegradable. Can be used as mulch, recycled, etc.

• Earth friendly. Non-toxic.